July 9, 2009
“Gaining a Competitive Advantage Through Social Networking”
4:00 PM – 6:00 PM
Microsoft Offices
2555 Meridian Blvd., Suite 300
Franklin, TN 37067
View Panelists | Online Registration
Social media continues to empower business owners as a way to combat slimming budgets and still get the word out. By leveraging social media, entrepreneurs can gain a competitive advantage through customer engagements and social interactions within the online marketplace. However, typing a message on one of the social interfaces is not always the best way to utilize social media. Social media can also help you gain a competitive insight on your competitors. Just by reading comments on a site such as Twitter, one can learn the positives and negatives about a competitor’s service offering or product in order to avoid being blind-sided.
Our panel will focus on the do’s and don’t do’s to successfully utilize social media to its fullest extent. They will also discuss some of the key strategies to optimize your effectiveness of using social media and what other options are out there besides the obvious – Twitter, Facebook and LinkedIn. Anyone can enter into a social site such as Twitter or Facebook and post comments, but will your comments and message support your brand and help grow your company?
