The Nashville Tech Story (6/10/09)
The number of search engines on the internet is constantly increasing. Although, Google and Yahoo continue to be the top dogs in the online search market, Microsoft has decided to make another run at their competition. Introducing a new search engine tool from Microsoft, Bing.com
Unveiled in late May, the purpose of Bing is to build on the benefits of other search engines. Bing focuses on four major areas: making a purchase decision, planning a trip, researching a health condition or finding a local business. Being referred to as the “Decision Engine,” Bing creates an online environment in helping information seekers obtain data quicker and with less hassle.
According to a Microsoft press release, more than 30% of users searching for data on a common search engine, abandon their search without a decent result. However, this allows Microsoft to attack that 30% by creating a tool that works to educate the user on how to properly utilize the information he/she has uncovered, which allows the information to help searchers make smarter decisions.
Check out this new search engine by visiting www.bing.com
