Nashville Technology Council & Digital Nashville present
Social Media 101
From Facebook to Twitter to Yelp and many more, social tools are dominating the way people communicate about all aspects of life, especially brands they like or dislike. In this session, Kate O’Neill covers the philosophy behind social media, why social marketing is taking over as the quickest way to reach an audience, rules for engaging a social audience and the many tools that are available.
Venue: Cumberland University
Labry Hall – Computer Lab 014
Lebanon , TN 37087
7:30 a.m. – 8:00 a.m. – Breakfast & Networking
8:00 a.m. – 9:00 a.m. – Social Media 101
Cost: $25 per person
*cost covers breakfast, refreshments, and the program
Kate O’Neill has earned a reputation as a passionate advocate for innovative, interactive online experiences in business. Working in online content in Silicon Valley during the 1990s heyday, she introduced the techniques of blogging (before it was called blogging and before there were fantastic tools like Wordpress) to many companies as an employee and later as a consultant. As social networks and social media have sprung up, Kate has been a vocal advocate for their inclusion in savvy business and marketing strategy, as well, both for the SEO boost they often imply and for the way they can strengthen a business’s relationship with its customers and enhance the customer experience.
Kate currently runs [meta]marketer, a web marketing un-agency and freelance consultancy she founded this year. She also maintains four blogs, three Twitter accounts, and dozens of other semi-neglected social media accounts.
Directions:
• Take I-40 East (toward Knoxville) to exit 238 (Lebanon)
• Left at traffic light at top of ramp,
• Travel straight through four traffic lights,
• Left at the next light, Leeville Pike (West) TN Blvd.(East), Ryan’s Steakhouse is on your right.
• Straight at the 4-way stop,
• Right on South Greenwood,
• Left at the 2nd road on left, Martin Ave.
• Park in the parking lot along Martin Ave. Labry Hall is half way up the block adjunct to the gymnasium.
