Triple Crown?
While we don’t have a horse in the running for the Triple Crown this year, we do a city trying to pull off a Triple Play. Nashville is working to position itself as a mecca for Music, Health, and Technology. Underlying the success of all three industries is the entrepreneurial spirit in Nashville. Can it be done?
Milt Capps reported in his Blog this week about the Washington Post story covering The National Economic Stress Index from the AP. The story specifically calls out Nashville and our ability to transform the city using the Music City Brand. Check One. More and more our city is being held out in national publications as unique. We need to continue to embrace this as part of our culture. Visit the index, it is very cool use of data and technology.
Second is our dominance in Health Care. The work of the Nashville Health Care Council has been exceptional in branding Nashville as the Silicon Valley of Health Care. And it is true. The Provider and Payer industries growing out of Nashville is extraordinary and should continue to help the city weather the economic turmoil.
Third is our entrepreneurial spirit. Approximately 21.6% of economic engine of the city is compromised of self employed/entrepreneurial ventures. That is amazing. We lead most major cities in this category. The history as revealed by Ralph Schultz goes back centuries and continues to drive the economy. So in building a brand as an entrepreneurial city, we first need to recognize it ourselves and then begin to promote it externally.
Yesterday, I spent the afternoon with a packed room full of young energetic, smart college students as part of Vanderbilt’s Accelerator Program. It was facinating to hear their perceptions of Nashville after a great series of presentations from the Chamber, CVB, and local entrepreneurs. What I learned is that Nashville is experimental city, meaning that when people physically experience what our city has to offer, they are surprised and excited. They want to stay. I can’t wait to see what these young minds come up with in Branding Nashville as an Entrepreneurial City.
I am ready to bet on our ability to win the Triple Crown. How about you?