PURESAFETY ANNOUNCES PERSONNEL CHANGES AND NEW CLIENT-FOCUSED GO TO MARKET STRATEGY
FRANKLIN, Tenn. — Oct. 27, 2009 — Bill Grana, president and CEO of Franklin, Tenn.-based PureSafety, a leading provider of training, safety, occupational health and medical management software solutions, today announced the promotions of Marshall Martin and Mike Kroll and the addition of Allison Pullen to the PureSafety team. These changes come as a result of the company’s decision to adopt a new, more market and customer-focused go to market strategy.
“To better serve our clients, we aligned the business with our two primary client personas — occupational health professionals and safety professionals,” said Grana. “The new structure will allow for greater operational nimbleness and focus, while continuing our strong record of customer service and support. Most importantly, organizing our business and overall market strategy around the people using our solutions ensures a deeper understanding of their challenges and opportunities, which helps us to better meet their needs, both now and well into the future.”
Mike Kroll has been promoted to executive vice president, general manager, of PureSafety’s new Workforce Safety and Training Management Solutions business unit, which will focus on delivering innovative software and information solutions to today’s busy training, safety and risk management professionals. Kroll has more than 17 years of corporate training sales and management expertise. Prior to joining PureSafety in January 2003, Kroll served as the Senior Director of Sales for eLearning at Ninth House, Inc. and as a National Sales Director for Vcampus Corp.
Marshall Martin has been promoted to executive vice president, general manager, of PureSafety’s new Workforce and Occupational Health Management Solutions business unit, which will focus on delivering innovative software and information solutions to today’s busy occupational health and medical management professionals. Martin has more than 15 years of senior-level management experience in strategic planning, accounting, operations management and business process reengineering. Prior to joining PureSafety in July 2008, he spent three years as chief operating officer at Juris Inc.(now LexisNexis) and held senior leadership roles at US Xpress Enterprises, Olan Mills Portrait Studios and Harrison Direct.
Allison Pullen has been hired as senior marketing manager, Workforce and Occupational Health Management Solutions business unit. She brings more than 10 years of marketing, public relations and corporate communications experience in the technology, healthcare and occupational medicine sectors to the PureSafety marketing team. She has held marketing management and consulting roles with Fortune 100 companies as well as smaller entities, including Merck Pharmaceuticals and Intergraph Corporation. Most recently, Pullen served as marketing manager of Strategic Communications at Autodesk, a global 2D and 3D design software and services company.
About PureSafety
Born out of a workplace tragedy in 1999, PureSafety empowers its customers to protect their organization’s most valuable assets: their people and profits. PureSafety provides comprehensive, web-based software and information solutions that support compliance requirements, overall risk management needs, and the enhancement of governance and company culture through improved programs, processes, awareness, understanding, visibility, and accountability within workforce safety and health. The company’s growing team of 160 employees serves more than 2,000 companies operating in more than 20 major industries including manufacturing, construction, distribution, energy, and healthcare, and encompasses 34 percent of the Fortune 500. Headquartered in Nashville-area Franklin, Tenn., PureSafety has an additional location in Colorado Springs, Colorado. To learn more, visit www.puresafety.com or call 888.202.3016.
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