The Nashville Tech Story (1/11/10)
Social Fresh rolls into town today. This is the first time it has been to Nashville and promises a stellar line up of main stream brands and their stories of social media.
Why all the fuss over social media? According to the Pew Foundation, 46% of adults are now on social media sites and 65% of teens. By the way, the total number of adults in America on the Internet is now at 80%. Who’s left? Unlike the Internet in its early days, there is less racial differences in who is using Social Media. This is a very positive trend as we look to the next evolution of the Web and communication online. Women are more likely than men to use Social Media sites.
Our own Tod Fetherling will be moderating a panel on Social Media in Healthcare today. Tod will be joined by Tracey Van Der Spuy from HealthSpring, Chris Fenoglio from LifePoint Hospitals, Bayard Saunders from i7, and Steve Parker from Level Wing Media. Social Media can be a great way to innovate and see into the lives of patients, especially those with chronic diseases.
“Social media is simply the current expression of patient activation and engagement,” said Susannah Fox from Pew Foundation. “But this time e-patients are part of a larger cultural change that assumes access to information, enables communication among disparate groups, and expects progress.”
