Blog

Posts Tagged ‘social media’


Bye-bye Business Cards. Hello Poken.

Posted by: earmstrong  /  Tags: , , , , ,  /  Comments: 2

Nashville Tech Story (1/8/10)

poken |pōkən|
verb [trans.]
to touch two poken devices together, exchange data and make, keep and cultivate human connections.

noun (plural same) trademark
1. any poken product: pokenSPARK ™, pokenPULSE™, pokenHUB™; the poken website: www.poken.com
2. the actual company behind the whole thing. when Poken is written with a capital “P”, we’re talking about Poken S.A., all official and whatnot.

Today, it seems like there are new social media tools coming out by the second. The Poken, “your social media business card,” is making business connections even easier. Much like the iPhone’s Bump Application, you can gather your new friend’s contact information with a simple touch.  This information is then stored on a USB drive, and you can view all of your “social business cards” in one place.

The Poken also records the date and time, which you gathered your contact information.  So, if you know you met someone two weeks ago, and want to check out their LinkedIn profile, you can simply scroll back in time to the date you met them.   Your Poken can store up to fifty contacts before transferring the data onto your computer.

Check out the Poken demonstration video below, and get to poken.

Poken Explained from Poken on Vimeo.

Social Media 101 – It’s all About Strategy

Posted by: earmstrong  /  Tags: , , , , , , , , , ,

Nashville Tech Story (11/23/09)

[meta]marketer’s Kate O’Neill led the audience through key points to a strategic social media plan last week, as she introduced the group to a number of tools including Facebook, Twitter, and YouTube.  As the workshop began, the audience emphasized their need for understanding Social Media as a business promoter, the safety and privacy of these tools, and the proper etiquette for the use of these tools.

Kate began the workshop by emphasizing the importance of adapting to this form of marketing, and embracing these tools as the “new normal.”  An interesting statistic she pointed out is that Facebook is beginning to encroach Google in quantity of web traffic, and very soon might surpass it completely.  Another interesting point, thanks to @Bazaarvoice, is that 64% of consumers connected to brands on social media made their first purchase from that brand due to a digital experience.  This really laid down the ground rules of the importance of getting to know and understand this type of marketing.

Although it is extremely tempting just to dive in and start using these tools, Kate illustrated the importance of creating a strategy for your marketing efforts.  You should ask yourself:
-Who are you trying to reach?
-Who are the audiences you are trying to connect?
-What channel is appropriate to communicate with your audience?  
-What are the key concepts that you want to get across?
-What are the key terms you would use to describe that concept?  
-Who are your content contributors?

After defining your strategy, it is important to participate, but in the proper way.  So, what is the etiquette for Social Media use?  Kate referred to this as, “Think of it like a cocktail party…. light and interesting.”  She also emphasized the importance of not only talking about what you think is interesting, but make sure it will be interesting to your target audience as well.  In addition, she stated that it is essential to think about everything and make sure it is always back on a strategic level.

If you missed Kate’ presentation, and want to find out more, take a look at her slideshow below:


Twitter and LinkedIn Synced

Posted by: earmstrong  /  Tags: , , , , , , , ,

Nashville Tech Story (11/10/09)

Now you can spam your LinkedIn profile with a cryptic 140 character messages.  Thanks to a new partnership between Twitter and LinkedIn, you can now sync your updates on both platforms.  For the business users of LinkedIn, get ready for more updates about the kids, day-dreaming, and other stream of conscience thoughts.  It should be interesting.  Before you go ranting and raving too much, you might want to think about everyone who has linked to you in your professional persona!

Click Here to read more.

Nashville Technology Awards Red Carpet Photography

Posted by: earmstrong  /  Tags: , , , , , , , , , , , , , , , , , ,

Nashville Tech Story (10/30/09)

Did you miss the Nashville Technology Awards last Tuesday night?  Don’t worry, we have plenty of pictures to fill you in on everything you may have missed.  Take a look at the finalists and winners celebrating backstage in the slide show below.  In case you are wondering, yes, those are real Gibson Epiphone guitars, designed especially for the 2009 Nashville Technology Awards.

Finalists and winners weren’t the only one’s celebrating Tuesday night.  Over 375 participants walked the red carpet at this event.  See pictures from the red carpet cocktail reception below.

Special thanks to XO Communications, the Platinum Sponsor of the 2009 Nashville Technology Awards.

Generational Differences of Social Media

Posted by: tfetherling  /  Tags: , , , ,

The Nashville Tech Story (10/21/09)

The Pew Internet Foundation released new data today on the generational differences of social media.  “The median age of a Twitter user is 31, which has remained stable over the past year. The median age for MySpace is now 26, down from 27 in May 2008, and the median age for LinkedIn is now 39, down from 40. Facebook, however, is graying a bit: the median age for this social network site is now 33, up from 26 in May 2008.”

Three groups of internet users are mainly responsible for driving the growth of this activity: social network website users, those who connect to the internet via mobile devices, and younger internet users – those under age 44.

Some 19% of internet users now say they use Twitter or another service to share updates about themselves, or to see updates about others. This represents a significant increase over previous surveys in December 2008 and April 2009, when 11% of internet users said they use a status-update service.

In addition, the more devices someone owns, the more likely they are to use Twitter or another service to update their status. Fully 39% of internet users with four or more internet-connected devices (such as a laptop, cell phone, game console, or Kindle) use Twitter, compared to 28% of internet users with three devices, 19% of internet users with two devices, and 10% of internet users with one device.

It will probably become more difficult to track status updating as an independent activity as social network updates feed into Twitter and vice versa. For now, it is clear that a “social segment” of internet users is flocking to both social network sites and status update services. This segment is likely to grow as ever more internet users adopt mobile devices as a primary means of going online.

Social Media Finds Itself on “The Final Frontier”

Posted by: tfetherling  /  Tags: , , ,

The Nashville Tech Story (9/9/2009)

Believe it or not, social media is so popular, that it is even a hit in space.  A new application called Twisst, allows you to track the positioning of the International Space Station (ISS) through Twitter.  Twisst can pull your global position and time zone from the location listed in your Twitter feed.  It can send you a personalized message when the ISS is in route toward your location.

Twisst is basically a combination of several data sources.  Twisst first taps into Twitter.com and determines who is following the @twisst account, as well as the location entered by the user in their profile.  The locations are then “geocoded” using Google Maps or Yahoo to find out the geographic coordinates for each location.  Once the coordinates are found, Twisst visits www.heavens-above.com to determine when the ISS will fly over those coordinates. 

Finally, Twisst taps the geographic database Geonames to find the time zone the location is in.  An alert is then sent to the Twitter user indicating the ISS is nearing.  It also includes information on how bright and how high the space station will be on the pass.

Power Up or Power Down?

Posted by: tfetherling  /  Tags: , , , , ,

Nashville Tech Story (August 28, 2009)

Is there ever a time when someone can have too much power?   Well the developers at Power.com are working hard to provide a powerful social media tool that allows the user to track all of his/her social media accounts in one place. 

There are other applications out there that are slicker and allow you to track your social media presence, but require the opening of multiple tabs in your browser.  The marketing on this says that it will help consolidate all communications, calendars, and social networks.  It fell short of expectations, but if you are a power user on social networks, you might find some value in logging in once to access all of your sites.  It was a pleasant surprise to find Hi5 included in the social nets as well.

Interested in learning more?  Visit www.power.com

Hackers Put Social Networks Such as Twitter in Crosshairs

Posted by: tfetherling  /  Tags: , , , , ,

The Nashville Tech Story (8/19/2009)
by Jeremy Kirk, IDG News Service

Web sites such as Twitter are becoming increasingly favored by hackers as places to plant malicious software in order to infect computers, according to a new study covering Web application security vulnerabilities.

Social-networking sites were the most commonly targeted vertical market according to a study of hacking episodes in the first half of the year. The study is part of the latest Web Hacking Incidents Database (WHID) report, released on Monday. In 2008, government and law enforcement sites were the most-hit vertical markets.

Social networks are “a target-rich environment if you count the number of users there,” said Ryan Barnett, director of application security research for Breach Security, one of the report’s sponsors, which also includes the Web Application Security Consortium.

Twitter has been attacked by several worms, and other social-networking platforms such as MySpace and Facebook have also been used to distribute malware. That’s often done when an infected computer begins posting links on social-networking sites to other Web sites rigged with malicious software. Users click on the links since they trust their friends who posted the links, not knowing their friend has been hacked.

The WHID sample set is small, encompassing 44 hacking incidents. The report only looks at attacks that are publicly reported and those with which have a measurable impact on an organization. The WHID’s data set is “statistically insignificant” compared to the actually number of hacking incidents, but shows overall attacker trends, Barnett said.

Other data showed how Web sites were attacked. The most common attack was SQL injection, where hackers try to input code into Web-based forms or URLs (Uniform Resource Locators) in order to get back-end systems such as databases to execute it. If the input is not properly validated — and malicious code ignored — it can result in a data breach.

Other methods used include cross-site scripting attacks, where malicious code gets push to on a client machine, and cross-site request forgery, in which a malicious command is executed while the victim is logged into a Web site.

The WHID found that defacing Web sites is still the most common motivation for hackers. However, the WHID includes the planting of malware on a Web site as defacement, which also points to a financial motivation. Hacked computers can be used to send spam, conduct distributed denial-of-service attacks and for stealing data.

“Ultimately they [the hackers] want to make money,” Barnett said.

The Nashville Technology Council will be hosting the 8th annual InfoSec Security conference on September 17th.  The event will feature Ryan Burnett and his team from Breach Security.  For more conference details or registration information, click here

20 + Mind-Blowing Social Media Statistics

Posted by: tfetherling  /  Tags: , , , , , ,

The Nashville Tech Story (8/18/2009)
by Jake Hird, Research Analyst for Econsultancy

The social media statistics I posted a few weeks ago seemed to strike a chord amongst the digital community, especially in highlighting just how big an issue this particular area of online currently is. So I’m happy to say that I’ve trawled around the internet to bring you some more snippets of useful data and awesome figures.

As before, all this information is likely to be out of date in six months or so, but until then, they’re reasonably recent facts and I feel they demonstrate the meteoric rise and importance of this rapidly evolving area of online.

In no particular order:

  • Social networks and blogs are the 4th most popular online activities online, including beating personal email. 67% of global users visit member communities and 10% of all time spent on the internet is on social media sites. 
  • If Facebook were a country, it would be the fourth most populated place in the world. This means it easily beats the likes of Brazil, Russia and Japan in terms of size.
  • 80% of companies use, or are planning to use, LinkedIn as their primary tool to find employees during the course of this year. The site has just celebrated reaching their 45-millionth membership. 
  • Around 64% of marketers are using social media for 5 hours or more each week during campaigns, with 39% using it for 10 or more hours per week. 
  • It took radio 38 years to reach 50 million listeners. Terrestrial TV took 13 years to reach 50 million users. The internet took four years to reach 50 million people.  In less than nine months, Facebook added 100 million users.  
  • Wikipedia currently has more than 13 million articles in more than 260 different languages. The site attracts over 60 million unique users a month and it’s often debated that the information it contains is more reliable than any printed Encyclopedia. 
  • The most recent figure of blogs being indexed by Technorati currently stands at 133 million. The same report into the Blogosphere also revealed that on average, 900,000 blog posts are created within a single 24-hour period. 
  • It’s been suggested that YouTube is likely to serve over 75 billion video streams to around 375 million unique visitors during this year. 
  • The top three people on Twitter (Ashton Kutcher, Ellen DeGeneres and Britney Spears) have more combined followers than the entire population of Austria.
  • According to Socialnomics, if you were paid $1 for every time an article was posted on Wikipedia, you would earn $156.23 per hour. 
  • The online bookmarking service, Delicious, has more than five million users and over 150 million unique bookmarked URLs.  
  • Since April this year, Twitter has been receiving around 20 million unique visitors to the site each month, according to some analytical sources.  
  • Formed in 2004, Flickr now hosts more than 3.6 billion user images.  
  • Universal McCann reported that 77% of all active internet users regularly read blogs.

Some Nashville related statistics, according to NashMash.com:

  • There are currently 19,991 Twitter users in the Nashville area.
  • One of the most influential Twitter users in the Nashville area is Dave Delaney of Griffin Technology.
  • This month alone, more than 46,000 tweets have been posted on Twitter. 

For more information and other interesting articles revolving around this topic, visit www.econsultancy.com

LinkedIn Reaches Milestone

Posted by: tfetherling  /  Tags: , ,

The Nashville Tech Story (8/12/2009)

LinkedIn celebrated their 45 millionth user sign up. According to comScore, LinkedIn had 16 million worldwide monthly unique visitors and 331 million page views in June 2009, up from 7.7 million and 114 million a year ago, respectively.
 
The company was valued at around one billion in its last (2008) round of financing, and says they’ve been profitable for 2+ years. The company is a strong 2010 IPO candidate. CEO Reid Hoffman stated earlier this year “we can go public any time we want to.”
 
For those who are unfamiliar with the social network known as LinkedIn, here is a brief explanation. LinkedIn is a free business social networking site that allows registered users to create a professional profile visible to others. Through the site, individuals can maintain a list of known business contacts, known as “Connections.” LinkedIn users can also invite anyone to join their list of “Connections.” 
 
The Nashville Technology Council currently has 1,283 members in their group. By being a “groupie,” you have the opportunity to connect with other professional’s in the technology world and post events and announcements.
 
Click here to join the Nashville Technology Council’s LinkedIn group and get connected today.

Page 1 of 212