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Hackers Put Social Networks Such as Twitter in Crosshairs

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The Nashville Tech Story (8/19/2009)
by Jeremy Kirk, IDG News Service

Web sites such as Twitter are becoming increasingly favored by hackers as places to plant malicious software in order to infect computers, according to a new study covering Web application security vulnerabilities.

Social-networking sites were the most commonly targeted vertical market according to a study of hacking episodes in the first half of the year. The study is part of the latest Web Hacking Incidents Database (WHID) report, released on Monday. In 2008, government and law enforcement sites were the most-hit vertical markets.

Social networks are “a target-rich environment if you count the number of users there,” said Ryan Barnett, director of application security research for Breach Security, one of the report’s sponsors, which also includes the Web Application Security Consortium.

Twitter has been attacked by several worms, and other social-networking platforms such as MySpace and Facebook have also been used to distribute malware. That’s often done when an infected computer begins posting links on social-networking sites to other Web sites rigged with malicious software. Users click on the links since they trust their friends who posted the links, not knowing their friend has been hacked.

The WHID sample set is small, encompassing 44 hacking incidents. The report only looks at attacks that are publicly reported and those with which have a measurable impact on an organization. The WHID’s data set is “statistically insignificant” compared to the actually number of hacking incidents, but shows overall attacker trends, Barnett said.

Other data showed how Web sites were attacked. The most common attack was SQL injection, where hackers try to input code into Web-based forms or URLs (Uniform Resource Locators) in order to get back-end systems such as databases to execute it. If the input is not properly validated — and malicious code ignored — it can result in a data breach.

Other methods used include cross-site scripting attacks, where malicious code gets push to on a client machine, and cross-site request forgery, in which a malicious command is executed while the victim is logged into a Web site.

The WHID found that defacing Web sites is still the most common motivation for hackers. However, the WHID includes the planting of malware on a Web site as defacement, which also points to a financial motivation. Hacked computers can be used to send spam, conduct distributed denial-of-service attacks and for stealing data.

“Ultimately they [the hackers] want to make money,” Barnett said.

The Nashville Technology Council will be hosting the 8th annual InfoSec Security conference on September 17th.  The event will feature Ryan Burnett and his team from Breach Security.  For more conference details or registration information, click here

20 + Mind-Blowing Social Media Statistics

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The Nashville Tech Story (8/18/2009)
by Jake Hird, Research Analyst for Econsultancy

The social media statistics I posted a few weeks ago seemed to strike a chord amongst the digital community, especially in highlighting just how big an issue this particular area of online currently is. So I’m happy to say that I’ve trawled around the internet to bring you some more snippets of useful data and awesome figures.

As before, all this information is likely to be out of date in six months or so, but until then, they’re reasonably recent facts and I feel they demonstrate the meteoric rise and importance of this rapidly evolving area of online.

In no particular order:

  • Social networks and blogs are the 4th most popular online activities online, including beating personal email. 67% of global users visit member communities and 10% of all time spent on the internet is on social media sites. 
  • If Facebook were a country, it would be the fourth most populated place in the world. This means it easily beats the likes of Brazil, Russia and Japan in terms of size.
  • 80% of companies use, or are planning to use, LinkedIn as their primary tool to find employees during the course of this year. The site has just celebrated reaching their 45-millionth membership. 
  • Around 64% of marketers are using social media for 5 hours or more each week during campaigns, with 39% using it for 10 or more hours per week. 
  • It took radio 38 years to reach 50 million listeners. Terrestrial TV took 13 years to reach 50 million users. The internet took four years to reach 50 million people.  In less than nine months, Facebook added 100 million users.  
  • Wikipedia currently has more than 13 million articles in more than 260 different languages. The site attracts over 60 million unique users a month and it’s often debated that the information it contains is more reliable than any printed Encyclopedia. 
  • The most recent figure of blogs being indexed by Technorati currently stands at 133 million. The same report into the Blogosphere also revealed that on average, 900,000 blog posts are created within a single 24-hour period. 
  • It’s been suggested that YouTube is likely to serve over 75 billion video streams to around 375 million unique visitors during this year. 
  • The top three people on Twitter (Ashton Kutcher, Ellen DeGeneres and Britney Spears) have more combined followers than the entire population of Austria.
  • According to Socialnomics, if you were paid $1 for every time an article was posted on Wikipedia, you would earn $156.23 per hour. 
  • The online bookmarking service, Delicious, has more than five million users and over 150 million unique bookmarked URLs.  
  • Since April this year, Twitter has been receiving around 20 million unique visitors to the site each month, according to some analytical sources.  
  • Formed in 2004, Flickr now hosts more than 3.6 billion user images.  
  • Universal McCann reported that 77% of all active internet users regularly read blogs.

Some Nashville related statistics, according to NashMash.com:

  • There are currently 19,991 Twitter users in the Nashville area.
  • One of the most influential Twitter users in the Nashville area is Dave Delaney of Griffin Technology.
  • This month alone, more than 46,000 tweets have been posted on Twitter. 

For more information and other interesting articles revolving around this topic, visit www.econsultancy.com

Social Media Largest Attended Roundtable Since SEO in 2007

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The Nashville Tech Story (July 10, 2009)

The Nashville Technology Council hosted the first session of our Entrepreneurial Series last night with 98 folks in attendance.  Moderator Bryan Huddleston of Microsoft and panelists Kate O’Neill of [meta] marketer and Bill Seaver of MicroExplosion educated the crowd on how to gain a competitive advantage through social media.  Kate and Bill shared social media success strategies they have used and listed some tools that can assist users along the way to be successful. 

Having many followers is good, but attracting the right followers can create a positive image for your online brand.  Latching onto the most successful social media personalities can be very beneficial to your online growth model.  Nashmash.com helps users identify successful tweeters by listing the top tweeter in your area.

Keeping your message fresh and educational is also a large part of social media success.  With the speed of developments on social media sites, information is quicker to become “old news.”  Tweetdeck is a great tool for refreshing your image and message.  Tweetdeck monitors activity and trends on Facebook and Twitter to keep you up-to-date on new trend developments to help keep your message fresh.  

Another interesting fact is that most businesses have multiple objectives to achieve.  As we all know, too much information can cause “overload” on followers.   A strategy to avoid this problem is to invest in multiple accounts on social media sites and utilize hash tags to eliminate tweets from posters that have little or nothing to do with your message.

If you are interested in helpful reading material, a book mentioned last night called “Ground Swell”  is a great read and specifically covers the POST concept – People / Objectives / Strategy / Technology.

Also, if you would like to track the conversation on Twitterfall from last night, you can do so by clicking here.

“The incredible turnout is testament to what a draw “social media” is as a topic, but it’s a challenge, too: almost everyone in the community knows something about it, but as we saw in audience responses last night, the levels of comfort and familiarity are all over the place. We tried to address the disparity by focusing on strategy and overall best practices rather than getting too caught up in the details of implementation and execution, but the success of the event itself seems to have validated a desire for more detailed presentations on these topics. It will be exciting to see this programming evolve.”  Kate O’Neill, [meta] marketer

“I had a great time at the NTC panel last night. I think the size of the group, the level of attention, and the number of questions they asked just showed the kind of momentum around social media in business today. I hope the people who came were encouraged and empowered through the discussion.”  Bill Seaver, MicroExplosion

Churches Embracing Social Media

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The Nashville Tech Story (7/5/2009)

Twitter has become a popular communication tool for nearly all businesses, young professionals, etc.  However, one organization that is overlooked when talking about social networking is the church.  Yes that’s correct, even your pastor is beginning to rely on Twitter.  

One of the first churches to experiment and tweet about a hosted major event on Twitter was Trinity Church in Manhattan on Good Friday this past April.  While it seems like a great marketing tool for the church to get folks interested, there are also a lot of negatives that have to be addressed.  Besides, most that use social media are young people, so what better way to increase your global marketing presence.

As church staff members twittered on the church’s annual Crucifixion event, thousands from around the globe followed the event via smartphones.  Great visibility and marketing for this denomination, right?  Some of the quotes from those tweeting included “Darkness and earthquake,” “Crucify him!”

…so much for that idea.

However, even though Trinity church experienced unexpected feedback on their first run with the social media world, the discussion about further involvement continues.  While Twitter has no bar against crude tweeters, churches and religious leaders all over the world are questioning whether they should incorporate, not only Twitter, but other social media sites such as Facebook and LinkedIn.

Even though Trinity church had a bad experience, they continue to tweet about their Sunday services and their following continues to grow.  However, religious organizations still have some serious questions to answer.  Should there be limited access? Censoring? Is it appropriate for a clergy member to “friend” a minor?

While these questions continue to surround the merger of religion with social media, church goers only need to ask themselves one question.  WWJD – What would Jesus do?

Nashville Tech Story (5/11/09)

Posted by: tfetherling  /  Tags: ,

Tweet! Tweet!

Are you twittering yet?  Twitter is this quirky little tool that allows people to communicate in 140 characters at a time.  I have been twittering for since November 2007 and it is really interesting use of technology and communication.  It certainly has personal benefits of staying in touch real time with friends and professional benefits of creating your brand voice.

Dell reported last Fall that they have surpassed $1 million in sales via Twitter.  So yes, there really is ROI attached to social media and this is one communication channel that you need to learn and understand.  Do you need to promote an event and engage attendees at the event?  Setup a Twitter account for that event.  Podcamp 09 was a great example of using the technology to capture the conversation for others not attending, but it also gave it traction beyond the event (#pcn09).  So what is the # for?  # is a hash tag to allow users to make comments and tag a particular twitter account. 

A word of caution about Twitter and all social media platforms.  If you use the media to only promote your services, you will not be successful.  You need to engage in conversations, reply to others, and talk about things other than your products.  Talk about your strategy.  Get feedback on new ideas.  You can and should promote your company and products, but Twitter is a two way flow of conversation.  It is an on-going dialog with the public about your brand.  Your brand could be you (Dave Delaney’s Dave Made That) or a product conversation (Dave Delaney’s GriffinTech).  Both work equally well on Twitter.

Also, don’t spam your followers.  If you post more than 1-2 times in a hour, you are probably abusing your Twitter rights.  Be thoughtful of your followers.  They are following multiple people, so be respective of your posts.

In past six months, Facebook has created a twitter type of approach to “What are you doing now”.  However, Twitter goes beyond that with a different approach by replacing friends with followers.  The potential audience size is much larger on Twitter.  Also, try some of the new tools being built around Twitter like TweetDeck.

If you are ready to have the world hear your voice, tweet! tweet!.  Remember, you only have 140 characters to bring your message to life, so be creative.

To join the Nashville Technology Council on Twitter: Follow Techville, Technashville, Jtodwork, and Bittorie.

Nov 19 – Social Media 101

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Nashville Technology Council & Digital Nashville present
Social Media 101

From Facebook to Twitter to Yelp and many more, social tools are dominating the way people communicate about all aspects of life, especially brands they like or dislike. In this session, Kate O’Neill covers the philosophy behind social media, why social marketing is taking over as the quickest way to reach an audience, rules for engaging a social audience and the many tools that are available.

Venue: Cumberland University
Labry Hall – Computer Lab 014
Lebanon , TN 37087

7:30 a.m. – 8:00 a.m. – Breakfast & Networking
8:00 a.m. – 9:00 a.m. – Social Media 101

Cost: $25 per person
*cost covers breakfast, refreshments, and the program

Click Here to Register Online

Kate O’Neill has earned a reputation as a passionate advocate for innovative, interactive online experiences in business. Working in online content in Silicon Valley during the 1990s heyday, she introduced the techniques of blogging (before it was called blogging and before there were fantastic tools like Wordpress) to many companies as an employee and later as a consultant. As social networks and social media have sprung up, Kate has been a vocal advocate for their inclusion in savvy business and marketing strategy, as well, both for the SEO boost they often imply and for the way they can strengthen a business’s relationship with its customers and enhance the customer experience.

Kate currently runs [meta]marketer, a web marketing un-agency and freelance consultancy she founded this year. She also maintains four blogs, three Twitter accounts, and dozens of other semi-neglected social media accounts.

Directions:
• Take I-40 East (toward Knoxville) to exit 238 (Lebanon)
• Left at traffic light at top of ramp,
• Travel straight through four traffic lights,
• Left at the next light, Leeville Pike (West) TN Blvd.(East), Ryan’s Steakhouse is on your right.
• Straight at the 4-way stop,
• Right on South Greenwood,
• Left at the 2nd road on left, Martin Ave.
• Park in the parking lot along Martin Ave. Labry Hall is half way up the block adjunct to the gymnasium.

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